South African rapper, Nasty C has launched his own record label called Tall Racks Records.
Nasty C’s first artist under his new label, Tall Racks Records, is Cape Town born singer Rowlene.
In urban slang racks is referred to as one thousand cash within a rubber band, not be confused with a stack.
10 racks equals a stack. 100 racks equals one book. 1000 racks equals one bible.
The muso said he named the company Tall Racks because “that’s the agenda.”
The rap star unveiled his new record label Tall Racks Records in an Instagram post.
He shared: “PROUD TO ANNOUNCE IM A RECORD LABEL OWNER. MY FIRST ARTIST IS THE AMAZING @rowlene_sa. TALL RACKS!! Coz that’s the agenda”